
Regional Marketing and Partnerships Manager
21 hours ago
About the Role:
The HP Turkish Partner Program and Marketing Specialist will be responsible for implementing and managing the partner program and channel marketing tools in Turkey.
Key Responsibilities:
- Develop and execute a strategic plan to deploy HP's Partner Programs in Turkey.
- Direct the development of value propositions, integrated solution offerings, and market positioning with/through partners.
- Leverage and adapt global value propositions, channel marketing communication, and integrated solution offerings to successfully launch solutions in Turkey.
- Identify and develop innovative/breakthrough program metrics and benchmarks.
- Establish and maintain relationships with local agencies to deliver best-in-class programs for channel partners.
Working Relationships:
- Internal: Turkey commercial channel and distribution teams, category and finance teams, CEE channel business marketing team, WW CoE teams.
- External: Turkey commercial partners and distributors, PSA agencies.
Requirements:
- Bachelor's degree in Marketing or related field; MBA preferred.
- At least 7 years of experience in marketing with a focus on partner management.
- Fluent English and Turkish language skills.
- Expert knowledge of marketing principles, practices, tactics, and tools.
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