Regional Loyalty Product Head

6 days ago


Fatih, Istanbul, Turkey Mastercard Full time

Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

About the Role

The Consumer Acquisition & Engagement (CAE) team focuses on products and solutions that address dynamic market needs. As a highly qualified Regional VP, Loyalty and Engagement Platforms Product Head in EEMEA, you will be responsible for developing and executing a comprehensive regional product strategy to drive B2B2C consumer loyalty, engagement, and retention across all EEMEA markets and customers.

This role requires a strategic and results-oriented leader responsible for developing and executing comprehensive loyalty programs and scalable products that drive customer retention, engagement, and lifetime value. The ideal candidate will be a data-driven and customer-centric leader with a proven track record of building and scaling successful loyalty programs that deliver measurable business results.

Key Responsibilities:

  1. Define the product vision and strategy for customer loyalty and platform, aligning with the CA&E's overall business objectives.
  2. Conduct in-depth market research and competitive analysis to identify trends, opportunities, and best practices in different regions.
  3. Develop a framework for adapting loyalty programs, products, and engagement initiatives to diverse cultural contexts and customer preferences.
  4. Manage an entire loyalty P&L and forecast program budgets and manage resources effectively.


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