Loyalty and Engagement Platforms Leader

6 days ago


Fatih, Istanbul, Turkey Mastercard Full time

As a Regional VP, Loyalty and Engagement Platforms Product Head in EEMEA, you will develop and execute a comprehensive regional product strategy to drive B2B2C consumer loyalty, engagement, and retention across all EEMEA markets and customers.

This role requires a strategic and results-oriented leader responsible for developing and executing comprehensive loyalty programs and scalable products that drive customer retention, engagement, and lifetime value. The ideal candidate will be a data-driven and customer-centric leader with a proven track record of building and scaling successful loyalty programs that deliver measurable business results.

Loyalty Program Design & Management:

  1. Oversee the design, implementation, and optimization of global loyalty programs.
  2. Work closely with Sales to understand and embed customer needs into solutions, meeting clients often.
  3. Establish clear program objectives, KPIs, and success metrics to measure program effectiveness and ROI.


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