
Growth and Engagement Manager
2 days ago
We are seeking an exceptional individual to join our team as a Growth and Engagement Manager. In this role, you will be working in a fast-paced environment with some of the smartest minds in the industry. Your primary responsibility will be to analyze and interpret user behavior data to identify growth opportunities across various marketing channels. This includes paid media, social media, influencer campaigns, and app stores, with the goal of driving user acquisition and engagement.
Responsibilities
• Analyze user behavior data to identify growth opportunities
• Help analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition
• Track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV)
• Collaborate with product, creative, and analytics teams to ensure alignment between marketing goals, user acquisition strategies, and overall game development objectives
Requirements
• Bachelor's or master's degree in Data Science, Statistics, Computer Science, Mathematics, or a related field
• 2+ years of experience in marketing analytics, preferably within the gaming industry
• Experience with performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset
• Advanced SQL skills and experience with different programming languages
• Experience with data visualization tools (e.g., Tableau, Looker)
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and presentation skills
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