Category Growth Manager

6 days ago


Fatih, Istanbul, Turkey Unilever Full time

Welcome to Unilever, where innovation meets purpose. We're committed to creating a better future for people and the planet.

As a Shopper & Customer Marketing Executive FS, you'll play a crucial role in helping us achieve this goal. You'll join our Ice Cream Business Unit team, working alongside talented professionals who share your passion for making a difference.

Your primary responsibility will be to develop and execute shopper-focused marketing strategies that drive engagement, increase sales, and build strong relationships with our customers.

  • This involves collaborating closely with sales and brand teams to design and implement effective trade marketing initiatives and promotional campaigns.

  • You'll work closely with customers to understand their needs and preferences, developing joint business plans that meet their expectations.

  • Another key aspect of this role is building in-store communication and point-of-sale strategies that captivate consumers and drive sales.

  • You'll also champion the digitalization of shopper marketing, ensuring that our strategies remain relevant and engaging in an increasingly digital world.

  • In addition, you'll contribute to our overall marketing strategy, plan, and brand portfolio strategy, serving as a subject matter expert on shopper and trade marketing.

  • You'll drive strategies for online and offline channels, focusing on Retail, FS, and Gifting, while aligning with our Category Growth Strategy and Category Trade Story.

  • Lastly, you'll serve as the key business partner for Shopper Insight/CMI, leading the effort to embed shopper insights throughout our organization.

  • Managing a significant in-store marketing budget and partnering with external agencies to deliver exceptional service will be essential aspects of this role.



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