Retail Category Manager

6 days ago


Fatih, Istanbul, Turkey adidas Full time

The adidas Group is seeking a highly experienced Marketing and Sales Director to lead our marketing and sales efforts in Turkey. As a key member of our leadership team, you will be responsible for driving cross-functional marketing execution and influencing the development of global GTM strategies through providing clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs.

Main Responsibilities:

  • Drive cross-functional marketing execution and influence the development of global GTM strategies.
  • Develop a complete local category range plan (range selection, local pricing, Go-in margin, forecasting, phasing, segmentation and campaign execution).
  • Prepare and analyze reports by providing and consolidating data and by using analytical skills and know-how.
  • Contribute to the overall seasonal, annual and strategic business plan for the category.
  • Follow in-season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and take actions for execution of the calendar.
  • Establish product segmentation strategy for related categories & accounts.
  • Coordinate sell-in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell-in presentations etc.).
  • Manage expectations of channels / accounts for the gaps in the market. Create tactical price point products, exclusive offers in channel/account base.
  • Analyze the orderbook for upcoming season, define action points and work with channels to secure the priorities of upcoming season.


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