Global Category Strategist

6 days ago


Fatih, Istanbul, Turkey adidas Full time

We are looking for a talented Retail Category Manager to drive our retail business forward in Turkey. As a key member of our team, you will be responsible for implementing global & hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels.

Main Responsibilities:

  • Implement a complete local category range plan (range selection, local pricing, Go-in margin, forecasting, phasing, segmentation and campaign execution).
  • Develop the Turkey category range within guidelines by Global & Hub Business Unit (BU).
  • Prepare and analyze reports by providing and consolidating data and by using analytical skills and know-how.
  • Contribute to the overall seasonal, annual and strategic business plan for the category.
  • Follow in-season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and take actions for execution of the calendar.
  • Establish product segmentation strategy for related categories & accounts.
  • Coordinate sell-in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell-in presentations etc.).
  • Manage expectations of channels / accounts for the gaps in the market. Create tactical price point products, exclusive offers in channel/account base.
  • Analyze the orderbook for upcoming season, define action points and work with channels to secure the priorities of upcoming season.


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