Beauty Category Growth Strategist

2 weeks ago


Fatih, Istanbul, Turkey L'Oréal Full time

About L'Oreal

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L'Oréal is the world leader in beauty, present in 150 countries on five continents. Our diverse portfolio of brands includes L'Oréal Paris, Kiehl's, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L'Oréal Professionnel, La Roche-Posay, Diesel, and Cerave.

We are committed to delivering exceptional quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires worldwide.

About the Role

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We are seeking a skilled Beauty Category Growth Strategist to join our Consumer Products Division. This key role will focus on driving category growth through strategic planning, implementation, and execution.

The ideal candidate will have a strong analytical mindset, excellent communication skills, and experience in FMCG companies.

Key Responsibilities

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  • ">
  • Create category-based strategies to drive category growth">
  • Implement strategies to reach the right shopper based on segmentation">
  • Develop and execute competition pricing and promotional activities for consolidation of CPD">
  • Create shopper-centric stories and activities that contribute to establishing L'Oreal as a thought leader with the trade">
  • Ensure store experience excellence and key store creation">
  • Guarantee POS implementation on time and with quality">
  • Analyze shopper behavior insights on promotional purchases based on shopper studies">
  • Design 360° launches and O+O activation/events based on 2P data">
  • Develop localized vision and roadmap for new categories and customer-centric key strategies for retailer selling stories">
  • Create category projects based on ROI mindset">
  • Provide 3-year vision on category growth">
  • Navigate network of promotional service agencies">
  • Oversee CPD roadmaps to gain category captainship at related categories">
  • Track CPD SOS and SOA in key clients for their category">
  • Assess opportunities and risks per key client for CPD ASO/PLANO presence">
  • Maintain library of CPD campaign KPIs, campaigns investments, P&Ls">

Requirements

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To be successful in this role, you will need:

  • ">
  • 4 years university degree">
  • Minimum 5 years of experience gained in FMCG companies">
  • Advanced level of MS Office Applications">
  • Strong analytical problem-solving and negotiation skills">
  • Good communication and presentation ability">
  • Excellent English communication skills">
  • Driving license (B) - Active, able to travel">

What We Offer

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L'Oreal offers a dynamic and inclusive work environment where you can grow your career and achieve your dreams. You will have the opportunity to work with some of the biggest brands and experts in the business, and collaborate with passionate people who share your enthusiasm for beauty.

We provide world-class training and development opportunities to help you succeed in your role and beyond.

Join Us

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At L'Oreal, we are committed to making a positive impact on the world. If you are ready to take charge of your career and join us on our journey to shape the future of beauty, we encourage you to apply for this exciting opportunity.


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