Consumer Strategy Lead Job

1 week ago


Fatih, Istanbul, Turkey Mattel Full time
Job Description

As a Market Research Manager, you will be responsible for leading our consumer and shopper insights function for the PEM region. This involves developing strategic insights that inform brand and business decisions, driving growth and innovation across the region.

You will work closely with local markets and the EMEA insights team to ensure alignment with broader regional objectives, and will be responsible for leading a small team in delivering insights with agility. Your primary focus will be on making decisive strategic recommendations based on consumer insights, informing PEM's brand strategy, marketing decisions, and business outcomes.

To succeed in this role, you will need to possess excellent leadership skills, strong influencing abilities, and a proven track record of delivering high-impact insights that drive business outcomes. You will also need to be able to collaborate effectively with cross-functional teams, and have a strong understanding of market research and consumer insights.

Requirements
  1. Strong leadership skills, with the ability to lead a small team.
  2. Excellent influencing abilities, with the ability to present compelling, data-driven insights to stakeholders.
  3. Proven track record of delivering high-impact insights that drive business outcomes.
  4. Strong understanding of market research and consumer insights.
  5. Ability to collaborate effectively with cross-functional teams.


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