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Growth Marketing Specialist

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Şişli, Istanbul, Turkey Twowise Full time

We're on the hunt for an Ad Optimization Professional to join our team. As a key member of our marketing department, you will be responsible for scaling user acquisition, optimizing ad performance, and driving data-backed growth.

Job Description:
  • Develop and implement optimized ad strategies to maximize ROI and reduce acquisition costs.
  • Analyze campaign performance, identify trends, and make data-driven decisions to improve KPIs.
  • Collaborate with cross-functional teams to align marketing strategies with app performance and user feedback.
  • Build and refine audience segments to reach the most relevant users and improve ad efficiency.
  • Stay up-to-date with industry trends and best practices to continuously improve ad performance.
Requirements:
  1. Strong experience with Meta Ads, Google Ads, and other ad platforms.
  2. Proficiency in analyzing campaign data, identifying trends, and making data-driven decisions.
  3. Experience with user acquisition, retention strategies, and performance optimization.
  4. Strong communication skills in English for creating international campaigns and collaborating with the team.
  5. Previous experience with app-based campaigns and understanding of the app ecosystem is a plus.