Marketing Content Strategist

7 days ago


Konak, Turkey Agoda Full time

About Agoda

At Agoda, we are a leading online travel platform that connects travelers with a global network of hotels, flights, and more. Our innovative technology enables seamless travel experiences, and our diverse team fosters a culture of creativity and collaboration.

We believe in the power of travel to bring people together, foster empathy, and create lasting memories. As a Marketing Strategy Analyst (B2B Content Strategy), you will play a pivotal role in shaping our content strategies and driving growth within the B2B marketing division.

Key Responsibilities:

  • Develop and implement comprehensive product marketing strategies that engage B2B audiences and elevate brand awareness.
  • Craft compelling product messaging that differentiates our products in the market.
  • Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
  • Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance sales materials and strategy by designing and executing go-to-market plans for product launches.
  • Conduct market research to identify partner needs and market trends, informing competitive positioning strategies.
  • Craft engaging presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

What You'll Need To Succeed

  • Minimum 2 years of experience in product marketing, strategy, content marketing, or related roles—preferably in the tech industry.
  • Data-driven approach with strong analytical skills, including SQL knowledge.
  • Innovative problem-solving skills, with the ability to navigate complex challenges and adapt to evolving scenarios.
  • Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
  • Proven experience in developing content that aligns with business objectives and enhances brand narrative.
  • Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
  • Technical proficiency in marketing automation tools, CRM systems, and analytics software is an advantage.


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