Marketing Content Strategist
7 days ago
About Agoda
At Agoda, we are a leading online travel platform that connects travelers with a global network of hotels, flights, and more. Our innovative technology enables seamless travel experiences, and our diverse team fosters a culture of creativity and collaboration.
We believe in the power of travel to bring people together, foster empathy, and create lasting memories. As a Marketing Strategy Analyst (B2B Content Strategy), you will play a pivotal role in shaping our content strategies and driving growth within the B2B marketing division.
Key Responsibilities:
- Develop and implement comprehensive product marketing strategies that engage B2B audiences and elevate brand awareness.
- Craft compelling product messaging that differentiates our products in the market.
- Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
- Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
- Enhance sales materials and strategy by designing and executing go-to-market plans for product launches.
- Conduct market research to identify partner needs and market trends, informing competitive positioning strategies.
- Craft engaging presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
What You'll Need To Succeed
- Minimum 2 years of experience in product marketing, strategy, content marketing, or related roles—preferably in the tech industry.
- Data-driven approach with strong analytical skills, including SQL knowledge.
- Innovative problem-solving skills, with the ability to navigate complex challenges and adapt to evolving scenarios.
- Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Proven experience in developing content that aligns with business objectives and enhances brand narrative.
- Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
- Technical proficiency in marketing automation tools, CRM systems, and analytics software is an advantage.
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