B2B Product Marketing Specialist

1 week ago


Konak, Turkey Agoda Full time

Agoda: A Leader in Online Travel

We are a dynamic team of innovators, united by a passion to make travel easy and rewarding for everyone. As a Marketing Strategy Analyst (B2B Content Strategy), you will join our B2B Marketing team in shaping our content strategies and driving growth within the B2B marketing division.

Job Description

  • Develop Product Marketing Strategies: Create comprehensive strategies that engage B2B audiences and elevate brand awareness.
  • Craft Compelling Messaging: Develop messaging and positioning that differentiates our products in the market.
  • Project Manage Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
  • Analyze Performance Metrics: Refine marketing strategies and enhance product offerings based on product and channel performance metrics.
  • Enhance Sales Materials: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct Market Research: Identify partner needs and market trends to inform competitive positioning strategies.
  • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

Requirements

  • Minimum 2 years of experience in product marketing, strategy, content marketing, or related roles.
  • Data-driven approach with strong analytical skills, including SQL knowledge.
  • Innovative problem-solving skills, with the ability to navigate complex challenges and adapt to evolving scenarios.
  • Excellent communication skills, with proficiency in creating impactful and visually appealing presentations.
  • Experience in the tech and travel industries, with a focus on online travel agencies.


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