Digital Communications Manager
2 weeks ago
B2B Marketing at Agoda
We're seeking a talented Marketing Strategy Analyst (B2B Content Strategy) to join our B2B Marketing team. As a key member of this team, you'll play a pivotal role in shaping our content strategies and driving growth within the B2B marketing division.
Responsibilities
- Develop and implement comprehensive product marketing strategies that engage B2B audiences and elevate brand awareness.
- Craft compelling product messaging that differentiates our products in the market.
- Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
- Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
- Enhance sales materials and strategy by designing and executing go-to-market plans for product launches.
- Conduct market research to identify partner needs and market trends, informing competitive positioning strategies.
- Craft engaging presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
Requirements
- Minimum 2 years of experience in product marketing, strategy, content marketing, or related roles.
- Data-driven approach with strong analytical skills, including SQL knowledge.
- Innovative problem-solving skills, with the ability to navigate complex challenges and adapt to evolving scenarios.
- Excellent communication skills, with proficiency in creating impactful and visually appealing presentations.
- Experience in the tech and travel industries, with a focus on online travel agencies.
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