Digital Communications Manager

2 weeks ago


Konak, Turkey Agoda Full time

B2B Marketing at Agoda

We're seeking a talented Marketing Strategy Analyst (B2B Content Strategy) to join our B2B Marketing team. As a key member of this team, you'll play a pivotal role in shaping our content strategies and driving growth within the B2B marketing division.

Responsibilities

  • Develop and implement comprehensive product marketing strategies that engage B2B audiences and elevate brand awareness.
  • Craft compelling product messaging that differentiates our products in the market.
  • Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
  • Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance sales materials and strategy by designing and executing go-to-market plans for product launches.
  • Conduct market research to identify partner needs and market trends, informing competitive positioning strategies.
  • Craft engaging presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

Requirements

  • Minimum 2 years of experience in product marketing, strategy, content marketing, or related roles.
  • Data-driven approach with strong analytical skills, including SQL knowledge.
  • Innovative problem-solving skills, with the ability to navigate complex challenges and adapt to evolving scenarios.
  • Excellent communication skills, with proficiency in creating impactful and visually appealing presentations.
  • Experience in the tech and travel industries, with a focus on online travel agencies.


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