Strategic Marketing Innovator

3 days ago


Fatih, Istanbul, Turkey Codeway Full time

Codeway is a pioneering tech firm founded in 2020 with a vision to transform strong ideas into leading mobile products.

We are a dynamic team of 255+ bright and curious minds based in Istanbul, Turkey.

Our mission is to create mobile applications that users love. We curate bold ideas and turn them into fast-growing products - from concept through development to global market expansion. Our products have reached over 300 million users across 160 countries on six continents.

We are passionate about mobile apps and want to be part of a long-term project. If you're a creative problem solver who thrives on exploring new possibilities, join us and let's build the future together.

Position Overview

At Codeway, our Creative Marketing role involves discovering innovative angles, testing bold ideas, and bringing fresh perspectives to performance marketing. We don't just follow trends; we analyze, adapt, and create them. In this position, you will focus on strategic planning, ideation, and research to ensure our marketing art team has the best insights and concepts to produce high-performing creatives.

The ideal candidate is a research-driven, analytical, and trend-savvy creative thinker who can explore new possibilities, experiment with different approaches, and refine creative strategies based on insights.

Key Responsibilities
  1. Create novel ad concepts, identify new creative angles for our apps, and experiment with out-of-the-box marketing ideas beyond standard ad formats to push creative boundaries.
  2. Work closely with the Marketing Art team to bring ideas to life, translating marketing insights and audience behaviors into actionable creative strategies that enhance ad performance and engagement.
  3. Analyze and stay ahead of industry trends by analyzing top-performing apps, ads, competitor strategies, social media trends, and viral content, identifying what drives engagement and using these insights to bring fresh data-backed ideas to the marketing team.
  4. Analyze and deconstruct winning creatives, extracting key learnings to improve future ad performance and sharing insights across the team.
  5. Research and integrate AI-powered creative tools to streamline workflows and automate creative processes.
  6. Collaborate with performance marketers, influencers, and marketing artists to align creative strategies, optimize ad performance, and develop high-impact content across different channels.


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