Product Strategist

4 days ago


Fatih, Istanbul, Turkey Mars Athletic Club Full time

We are seeking a talented Product Strategist to join our team at Mars Athletic Club, a leading fitness operator in Turkey. As a key member of our product management team, you will be responsible for developing and managing innovative products that align with our business goals and customer needs.

About the Role

This is an exciting opportunity to work closely with cross-functional teams to develop fitness content and equipment solutions. You will plan and execute successful product launches in collaboration with operations and marketing teams, manage product budgets, optimize costs, and ensure efficient resource allocation.

Key Responsibilities:

  • Develop and manage innovative products that align with business goals and customer needs.
  • Monitor product performance by analyzing sales data, customer feedback, and satisfaction scores to identify improvement areas.
  • Conduct market research to track fitness trends, customer expectations, competition, and technological advancements.
  • Define and execute product strategy, ensuring alignment with company objectives and target audience needs.
  • Work closely with cross-functional teams to develop fitness content and equipment solutions.
  • Plan and execute successful product launches in collaboration with operations and marketing teams.
  • Manage product budgets, optimize costs, and ensure efficient resource allocation.
Requirements

To be successful in this role, you will need a strong command of English, experience in product management, particularly in companies that engage with end users through both physical and digital touchpoints, knowledge of product development and management processes, and strong communication, analytical thinking, problem-solving, and project management skills.

Qualifications:

  • Bachelor's degree in Engineering, Business Administration, Marketing, Sports Sciences, or related fields (MBA or master's degree preferred).
  • Strong command of English.
  • Experience in product management, particularly in companies that engage with end users through both physical and digital touchpoints.
  • Knowledge of product development and management processes, with experience working with product, technology, operations, and marketing teams.
  • Strong communication, analytical thinking, problem-solving, and project management skills.
  • Passion for sports and fitness, with personal experience in fitness or a healthy lifestyle.


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