Brand Development Specialist

2 weeks ago


Fatih, Istanbul, Turkey Wella Operations US LLC Full time
About the Company

Wella Operations US LLC is seeking a talented Senior Marketing Executive to join our team As a key member of our marketing department, you will be responsible for developing and executing regional brand positioning strategies that support both strategic and operational marketing functions across the CEEMEA region.

Main Responsibilities
  • Develop and implement regional brand positioning strategies that align with global guidelines but are tailored to local markets.
  • Analyze local market trends, consumer preferences, and competitor activities to inform brand strategy adjustments.
  • Track and analyze marketing performance, providing actionable insights based on performance data.

In addition to these responsibilities, this role will involve contributing to the localization and implementation of global marketing strategies, adapting global campaigns to suit local cultural and business environments. You will also lead market research efforts to understand customer needs, behaviors, and expectations, focusing on distributors and salons.

Requirements
  • Minimum of 3-5 years of brand management experience, preferably in the professional beauty or FMCG sector.
  • Bachelor's or Master's degree in Marketing or a related field.
  • Strong verbal and written communication skills in English.
  • Excellent organizational skills and attention to detail.
  • Proficiency in MS Office (especially PowerPoint and Excel).
  • A genuine passion for marketing and brand strategy.
  • Experience in digital marketing and social media management.
  • Ability to travel as needed within the region.


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