Head of CRM

3 days ago

Istanbul, Istanbul, Turkey MINDPICKED Full time

MINDPICKED is a new generation recruitment firm providing companies solutions in their search for talent, and talents opportunities who wants to reach their potential.

We specialize in middle and senior management recruitment in various sectors and countless job functions.

We are looking for a
Head of CRM
for our client operating in the travel arrangements industry.

Responsibilities

  • Creating, implementing, and continuously improving CRM strategy,
  • Designing customer segmentation, lifecycle management, and loyalty strategies,
  • Developing brand partnerships (banks, financial institutions, brands, partner companies) and managing integrated CRM campaigns,
  • End-to-end planning of campaign management processes (ideation, setup, testing, measurement),
  • Conducting A/B tests, analyzing customer behavior, and driving performance optimization,
  • Developing Marketing Automation channels (email, SMS, push) and managing automation flows,
  • Coordinating with IT to enhance CRM infrastructure and optimize processes,
  • Leading, developing, and managing the goals of the CRM team.

Qualifications

  • Minimum
    7 years of experience in CRM
    and
    3 years in team management,
  • Experience in tourism, e-commerce, retail, or service industries,
  • Strong knowledge and hands-on experience with
    Microsoft Dynamics CRM / Dynamics 365,
  • Experience in campaign management and developing brand partnerships,
  • Data-driven mindset with strong analytical skills,
  • Expertise in Marketing Automation, segmentation, and customer journey design,
  • Experience with CRM platforms ,
  • Strong communication, strategic thinking, and leadership skills,
  • Good command of English (preferred).

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