B2B Sales Representative

6 days ago

Istanbul, Istanbul, Turkey CANAPA Paper Technologies Full time ₺40,000 - ₺80,000 per year

Company Description

Canapa Paper Technologies is a pioneering company specializing in
sustainable paper-based materials
for printing and packaging industries. With decades of expertise rooted in the paper sector, Canapa develops and manufactures
eco-friendly, recyclable, and high-performance solutions
that replace single-use plastics.

Our flagship innovations include
DTPaper
, the world's first recyclable transfer paper for DTF printing, and
barrier-coated packaging papers
designed to provide grease, water, and oxygen resistance while remaining fully repulpable.

Headquartered in Istanbul, Türkiye, Canapa collaborates with global brands and converters across Europe and the UK to lead the industry's transition toward
circular, low-carbon materials
.

Role Description

This is a
full-time, on-site role
based in Istanbul for a
B2B Sales Representative (Packaging and Transfer Papers)
.

The successful candidate will play a key role in expanding Canapa's market presence by developing new business opportunities, building strong client relationships, and promoting our sustainable product portfolio.

Responsibilities include:

  • Identifying and qualifying new B2B leads in printing and packaging sectors
  • Managing and expanding relationships with distributors, converters, and corporate clients
  • Achieving monthly and annual sales targets
  • Preparing and delivering product presentations and demonstrations
  • Negotiating pricing, contracts, and partnership terms
  • Collaborating closely with the marketing and R&D teams to align customer feedback with product development
  • Representing the company at trade shows, industry events, and client meetings

Qualifications

  • Proven experience in
    B2B sales
    , preferably within
    packaging, printing, or specialty paper
    industries
  • Strong negotiation, presentation, and closing skills
  • Excellent
    customer service
    and
    relationship-building
    abilities
  • Proficient in
    lead generation
    , market analysis, and CRM tools
  • Highly motivated, target-oriented, and capable of working both independently and collaboratively
  • Fluency in
    Turkish and English
    (written and spoken)
  • Bachelor's degree in
    Business Administration, Marketing, International Trade
    , or a related field preferred
  • Passion for
    sustainability
    and
    innovation
    in materials science is a strong plus

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