Marketing & Communications Manager
7 days ago
We are looking for a Marketing & Communications Manager to join us on our journey to shape the future of Sersim / Simfer together.
Marketing & Communications Manager
General Qualifications
Bachelor's or Master's degree (preferably in Business Administration, Marketing, International Business, or related fields)
Minimum 10 years of experience in international marketing or sales ideally within home appliances or consumer electronics sector
Strong understanding of B2B and distributor -driven business models.
Experience with international trade fair organizations and multi-market brand management
Experience working with e-commerce channels, websites, and social media content
Experience in collaborating with and managing international agencies and their workflows
Strong communication and organizational skills; team-oriented
Strategic thinker with strong analytical and problem-solving abilities
Excellent command of written and spoken English
Proficient in MS Office applications
Job Description
Execute all trade marketing activities for the home appliances product categories within the international markets
Collaborate closely with product management and sales teams
Develop and implement marketing strategies in line with the company's export growth objectives.
Coordinate international marketing and communication initiatives across countries and digital channels.
Manage content and promotional processes on e-commerce platforms
Plan and execute international trade fair participation, field activities, and other promotional events
Ensure consisting brand messaging across all export markets with local adaptation.
Support international partners in in-store branding, retail display planning and digital content adaptation
Manage annual marketing budgets and ensure efficient allocation of resources.
Identify new opportunities through market data, consumer trends, and competitive analyses
Generate and nurture qualified B2B leads through targeted trade shows and other digital channels.
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