Neuroscience Commercial Lead, Türkiye

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Reports to:
General Manager – Turkiye

Direct reports:
Alzheimers Ecosystem Manager, Neuroscience Sales Reps

Job Summary
Neuroscience Commercial Lead– covering Türkiye will be responsible for setting efficient brand strategy and ensuring proper planning and execution of Marketing programs and Sales execution to deliver unparalleled customer experience. Leveraging Lilly brand perception among the Neuroscience domain as a partner to ensure high level of new product Launch execution with internal and external stakeholders.

The role has three core responsibilities. Lead the Marketing team, uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the product strategy. Leads a team of Sales representatives and Alzheimer's Ecosystem Manager and coaches each team member to exceed sales results and provide exceptional customer experiences, enabling successful implementation of corporate strategies across the affiliate.

Job Responsibilities
The Neuroscience Commercial Lead role leads commercialization for Neuroscience in the Türkiye. Coach and develop direct reports using the Lilly Marketing & Sales Competency models with the goal of improving individual and team performance and/or developing skills needed for future career opportunities.

Detailed Competencies Needed
Sales Competencies

• Coaches sales professionals to meet customers' needs and preferences and drive efficiency (either live, virtual or mixed).
• Effectively communicates and reinforces brand strategies, goals and the reasoning behind them.
• Identifies short- and long-term priorities and creates an actionable plan.
• Brings forward new ideas that could positively impact the business for consideration by the team.
• Ensures new hires are formally trained and FIT qualified to promote to HCPs.
• Utilizes behavior-based interviews to uncover strengths and areas of opportunity with respect to the competencies outlined in the Sales Professional competency model.
• Uses Situational Leadership to provide coaching that is tailored and individualized based on individual strengths, passions, skills, and needs.
• Inspires employees to own their development and set goals in line with their career objectives.
• Monitors sales activity metrics across district and area, including trends and insights, and performance gaps; coaches to consistently achieve district goals.
• Provides clear expectations and regularly reviews performance results.
• Proactively identifies and shares best practices with colleagues.

Marketing Competencies

• Drives strong and effective cross-functional planning incorporating global and IBU (International Business Unit) direction.
• Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and 'moments of truth' to develop local marketing plans with clear objectives.
• Identifies and applies the 'Launch readiness framework' to prepare for launch success in line with local market needs.
• Plans brand activities in line with local processes and policies to ensure positive customer experience.
• Removes barriers that will prohibit Lilly from delivering a positive customer experience.
• Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
• Develops a commercialization plan with guidance of global and IBU (International Business Unit).
• Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends.
• Ensures brand tactics and insights are data driven.
• Identifies insights for brand partnership with Lilly Market Research (LMR).

Ecosystem Building

• Improve the diagnostic ecosystem in the external environment, driving enhancements and fostering collaboration with external partners.
• Strong ability to holistically penetrate and structure complex organized structures and personnel contexts.
• Above-average ability to navigate and successfully implement complex projects through coordination processes with internal stakeholders.
• Strong lateral leadership skills and ability to commit cross-functional team members including other KAM functions to a common goal.

External Relationship Management

• Implements initiatives with key stakeholders that are important in supporting the brand strategy.
• Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives.
• Effectively manage agency relationships to support brand strategy and tactics.

Internal Relationship Management

• Partner closely with functions that are integral to Neuroscience success (e.g medical, corporate affairs and KAM/PAM teams) on a local, regional and global level.
• Participates in and contributes to cross-regional initiatives related to the brand strategy.
• Actively seeks and acts on feedback.

Develop High Performing/High Integrity Team

• Build capabilities of the affiliate and function to effectively execute on function priorities and sharing of best practices and learnings across affiliates to inspire innovation and encourages effective ways of working and ensure integrated, high impact strategies.
• Creates environment where team is actively engaged, regularly monitor impact, and take appropriate action as needed.
• Builds team synergy by developing relationships of support, trust and knowledge sharing within team and with peers.
• Evaluates Team performance against agreed goals & standards.
• Sets high expectations for team around compliance, then role models and coaches to these expectations.
• Provide reward and recognition of the team in line with company policy and Team Lilly expectations.

Job Qualifications
EDUCATION

• Bachelor's Degree
• MBA/master's is desirable

Core
EXPERIENCE

• Minimum 5 years brand marketing experience in multinational pharmaceutical industry
• Minimum 2 years Field Sales experience
• Minimum 1 year people management experience
• Demonstrated track record of delivering results.

Desirable

• Neuroscience disease experience/ Neuroscience marketing experience
• Exposure to complex diagnostics and diagnostics partnering with key providers / labs
• Türkiye market experience
• Strong adoption and execution of Next Generation Engagement Tools such as VAE, eP2Ps, SOAs experience
• Experience in launch readiness

Soft Skills

• Excellent command of English language
• Strong customer focus and understanding of the commercial environment.
• Understand healthcare systems and patient flow.
• Enthusiastic, ability to energize and motivate others.
• Ability to build and foster relationships with key customers.
• Strong analytical, critical and strategic thinking skills.
• Ability to drive solutions at a senior level, strong interpersonal and communication skills with ability to influence.
• Ability to work with strict deadlines and under pressure, works effectively and delivers results within complex, changing environment.
• Excellent self-management and organizational skills; able to manage workload, set personal and team priorities and adjust as needed.
• Demonstrated resilience in complex environments.
• Diligent adherence to business integrity principles and an ethics and compliance mindset.
• Demonstrated ability to make decisions under pressure.
• Strong command of Microsoft Excel & Power Point.
• Budget management

Technical Skills

• Excellent command of written and spoken English

Other Qualifications

• Will require domestic travel and may require international travel.

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