performance marketing
2 weeks ago
PERFORMANCE MARKETING UZMANI
Massimo Medya olarak; markaların dijital büyümesini yalnızca görünürlükle değil, ölçülebilir ve sürdürülebilir performans ile yöneten 360° bir dijital ajansız.
Büyüyen müşteri portföyümüz ve artan medya yatırımlarımız doğrultusunda, ekibimize Performance Marketing Uzmanı arıyoruz.
GENEL NİTELİKLER
Google Ads ve Meta Ads platformlarında en az 3 yıl aktif deneyim
E-ticaret ve/veya lead odaklı performans kampanyalarında tecrübe
ROAS, CPA, CTR, LTV gibi metriklere hâkim
Funnel (TOF–MOF–BOF) kurguları konusunda bilgi sahibi
Analitik düşünebilen, sayısal verilerle karar alabilen
Raporlama ve optimizasyon süreçlerine hâkim
Ajans veya çok markalı yapı tecrübesi tercih sebebidir
İŞ TANIMI
Google Ads ve Meta Ads hesaplarının uçtan uca yönetimi
Performans hedeflerine uygun kampanya stratejilerinin oluşturulması
Günlük ve haftalık performans takibi, analiz ve optimizasyon
Kreatif ekip ile koordineli çalışarak reklam içeriklerinin test edilmesi
A/B testleri ve ölçekleme (scaling) süreçlerinin yürütülmesi
Müşteri ve iç ekip için performans raporlarının hazırlanması
ARANAN YETKİNLİKLER
Sonuç ve hedef odaklı çalışma disiplini
Zaman yönetimi ve sorumluluk bilinci
İletişimi güçlü, ekip çalışmasına yatkın
Gelişime açık, dijital trendleri yakından takip eden
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