performance marketing

2 weeks ago


Istanbul, Istanbul, Turkey MASSİMO MEDYA Full time

PERFORMANCE MARKETING UZMANI

Massimo Medya olarak; markaların dijital büyümesini yalnızca görünürlükle değil, ölçülebilir ve sürdürülebilir performans ile yöneten 360° bir dijital ajansız.

Büyüyen müşteri portföyümüz ve artan medya yatırımlarımız doğrultusunda, ekibimize Performance Marketing Uzmanı arıyoruz.

GENEL NİTELİKLER

Google Ads ve Meta Ads platformlarında en az 3 yıl aktif deneyim

E-ticaret ve/veya lead odaklı performans kampanyalarında tecrübe

ROAS, CPA, CTR, LTV gibi metriklere hâkim

Funnel (TOF–MOF–BOF) kurguları konusunda bilgi sahibi

Analitik düşünebilen, sayısal verilerle karar alabilen

Raporlama ve optimizasyon süreçlerine hâkim

Ajans veya çok markalı yapı tecrübesi tercih sebebidir

İŞ TANIMI

Google Ads ve Meta Ads hesaplarının uçtan uca yönetimi

Performans hedeflerine uygun kampanya stratejilerinin oluşturulması

Günlük ve haftalık performans takibi, analiz ve optimizasyon

Kreatif ekip ile koordineli çalışarak reklam içeriklerinin test edilmesi

A/B testleri ve ölçekleme (scaling) süreçlerinin yürütülmesi

Müşteri ve iç ekip için performans raporlarının hazırlanması

ARANAN YETKİNLİKLER

Sonuç ve hedef odaklı çalışma disiplini

Zaman yönetimi ve sorumluluk bilinci

İletişimi güçlü, ekip çalışmasına yatkın

Gelişime açık, dijital trendleri yakından takip eden



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