
Digital Marketing Manager
2 days ago
REQUIRED QUALIFICATIONS
- Graduate of engineering, mathematics, business, or related departments from universities,
- At least 5 years of experience in a similar position,
- Preferably experienced in the retail sector,
- Proficient in English (advanced level),
- Preferably knowledgeable in written and spoken German and/or French,
- Knowledge and experience in using MS Office tools, Google Analytics, Google Adwords, META Business Manager, Search Console, Firebase, 3rd Party Retargeting Platforms (such as Criteo, RTB House), Google Data Studio, Similar Web, Google Trends,
- Proficient in using Data Analytics tools, especially Google Analytics,
- Able to conduct detailed data analysis and perform necessary optimizations on channels and campaigns directed to the website based on these analyses,
- Expert in SEO and has the knowledge and experience to contribute to the company's SEO development,
- Knowledgeable in Affiliate Marketing and capable of managing all third-party relationships effectively.
JOB DESCRIPTION
- Managing and implementing all digital marketing plans both domestically and internationally, being responsible for budget and goals,
- Defining and reporting KPIs at the total and channel level,
- Actively managing third-party relationships,
- Creating performance and branding reports and sharing them with all relevant departments,
- Coordinating with other departments and making necessary campaign plans, ensuring teams within marketing work in coordination,
- Preparing implementation plans for analytics tools,
- Managing the technical integration of analytics tools in collaboration with the IT department,
- Defining team roles and responsibilities, distributing tasks, and tracking progress,
- Diversifying marketing channels,
- Preparing reports for top management,
- Planning and implementing analysis, optimization, tracking, and reporting processes,
- Finding new online marketing channels that support KPIs such as traffic, revenue, and budget, and integrating them into the system,
- Contributing to the purchase cycle by improving the user experience and increasing conversion rates,
- Taking on additional tasks required to improve the quality and efficiency of work, or to align with goals, in line with the company's strategic objectives and vision, and executing actions as expected by management.
Mid-Senior level
Employment typeFull-time
Job functionOther and Strategy/Planning
IndustriesRetail
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