Growth & Campaigns Marketing Analyst

2 days ago

Fatih, Istanbul, Turkey Pearson Full time

Campaign Sales Enablement Marketing Exec for Higher Education MEA

Your career opportunity

Campaign Sales Marketing Executive (B2B and D2C)

Remote-based, with occasional travel around the Gulf, Levant, Turkey, SEWA & South Africa (MEA)

37.5 hours full-time

Reporting to: Head of Marketing

This is an incredibly exciting time to join Pearson Higher Education. We work with higher education institutions across the MEA to solve their teaching and learning challenges. Whether it's an online textbook structured around their course, a digital homework and assessment tool for their students, or help designing an online course with a focus on diversity, inclusion, and accessibility, we find solutions and support university staff to implement them.

Your Key Accountabilities

  1. Planning, developing, and delivering end-to-end marketing campaigns focused on awareness & lead generation across MEA.
  2. Collaborating with colleagues across the business, assessing and prioritizing their requests for support effectively, in line with business needs.
  3. Communicating campaign purpose and content to the wider GTM team using overview decks including plans, objectives and success metrics.
  4. Undertaking briefs to agencies or third parties for marketing collateral, events, promotions, and sales activity.
  5. Formulating campaign content including copy creation, image assets and template design.
  6. Adhering to brand guidelines and design principles when setting up emails and other collateral.
  7. Confidently building campaign landing pages and web updates (AEM).
  8. Understanding the Salesforce suite of products, how they operate, sync and utilizing these for email builds, data segmentation and campaign management (Pardot, Sales Cloud, Marketing Cloud, Form Assembly).
  9. Customer journey mapping to ensure campaign plans can be implemented successfully, with consideration for follow-on email journey sequencing.
  10. Reporting and campaign performance analysis (Google Analytics, channel reports, Salesforce).
  11. Understanding GDPR rules and how these relate to both B2B and D2C audiences.
  12. Regular recording of monthly analytics to track customer activity from the MEA portal and social media sites and supply data and recommendations to marketing team.
  13. Assistance with managing and recording marketing expenses in the system.

Qualifications and skills

  1. Experience in supporting with developing and delivering multi-channel marketing campaigns & lead generation.
  2. Strong copywriting and proofing skills, as well as a good eye for creative and design.
  3. Experience with CRM and email systems - Pardot, Marketing Cloud and Salesforce would be advantageous.
  4. Experience in building customer journeys.
  5. Knowledge and experience of digital marketing channels and tactics – such as email, social, paid media, SEO, third-party advertising and blogging.
  6. Exceptional levels of organization and attention to detail.
  7. Confidence in communicating with a range of teams, stakeholders, and colleagues at all levels.
  8. Confidence and experience with learning new systems and platforms such as content management systems.
  9. A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.
  10. A willingness to continue developing marketing knowledge and skills, to stay up-to-date with the latest industry tools, tactics, and developments.
  11. Ability to work effectively within a team environment that consists of a variety of cultures and backgrounds.
  12. Experience of the HE Sector.
  13. Experience of both B2B and D2C marketing campaigns.
  14. English fluency, Arabic is an advantage.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

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