
Growth Marketing Specialist
1 day ago
iLab is a consumer internet platform comprising of leading marketplaces across key verticals. Founded in 2000, iLab has invested, founded and built several leading internet businesses, whereby playing a critical role in Turkey's digitization process.
Classifieds & iTransactions: Kariyer.net, Arabam.com, EmlakJet and Endeksa
Fintech: Sigortam.net and HangiKredi
E-commerce & Comparison: Cimri and Neredekal
B2B: ChemOrbis and SteelOrbis
We believe great teams build great businesses, so we seek to recruit and empower top visionary talents. Now, we're looking for a "Growth Marketing Specialist", who would contribute us to shape the next chapter of digitalization.
Your Profile
- 2+ years of experience in B2B marketing, with a proven track record in growth-focused roles.
- Strong understanding of marketing funnels, lead generation, and customer lifecycle management.
- Expertise in marketing channels (SEO, e-mail marketing, content marketing, social media etc.).
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and concisely.
- Data-driven mindset with a passion for testing, learning, and scaling successful strategies.
- Ability to collaborate with sales, product, and other teams to drive integrated marketing campaigns.
Your Role
- Develop and execute comprehensive B2B growth marketing strategies aimed at driving lead generation, customer acquisition, and revenue growth.
- Design, implement, and optimize multi-channel marketing campaigns, utilizing digital and offline tactics to target key decision-makers in our industry.
- Collaborate closely with the sales team to align marketing efforts with sales goals, ensuring a seamless handoff of qualified leads.
- Continuously analyze and report on campaign performance, using data to refine strategies and maximize ROI.
- Identify and capitalize on new growth opportunities through experimentation and A/B testing.
- Manage and optimize the marketing funnel, from top-of-funnel awareness to bottom-of-funnel conversion, ensuring a steady flow of qualified leads.
- Work with other teams to create compelling marketing materials.
- Stay up-to-date with industry trends and best practices, continuously bringing fresh ideas to the table to maintain our competitive edge.
What We Offer?
- Work with the latest technology and tools in a dynamic and collaborative environment.
- Be part of a data-driven, customer-focused culture where your contributions matter.
- Develop your skills through internal and external training programs.
- Get a smooth start with our preboarding and onboarding programs.
- Benefit from private medical and accident insurance.
- Enjoy special day gifts as a token of appreciation.
- No dress code, and we work hybrid.
Associate
Employment typeFull-time
Job functionInformation Technology and Product Management
IndustriesSoftware Development and IT Services and IT Consulting
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