Growth Specialist

23 hours ago


Fatih, Istanbul, Turkey Hayat Fintech Full time

Direct message the job poster from Hayat Fintech

Marketing Strategy and Management | Fintech | Digital Marketing | Product Marketing | Product Management

If you want to be at the forefront of the growth journey of Hayat Pay, the innovative brand of Türkiye's first licensed digital bank, Hayat Finans, in the financial technologies (fintech) sector, and its wholly-owned subsidiary Hayat Fintek Solutions Inc., we invite you to join our family.

As a Growth Specialist, you will develop and execute strategies to improve customer loyalty, reduce churn, and maximize lifetime value. Your role will involve managing growth, analyzing customer behavior and data, monitoring customer metrics, designing campaigns and implementing loyalty programs. By collaborating with cross-functional teams, you'll ensure a seamless customer experience while driving satisfaction and long-term engagement.

Who You Are

  • BSc. degree in business administration, industrial engineering, economics or similar fields,
  • At least 4-5 years of experience in marketing,
  • Motivated to thrive in a fast-paced environment,
  • Proven track record of marketing and customer experience management,
  • Strong analytical skills with a results-driven mindset,
  • Excellent communication skills and strategic thinking,
  • Interested in fintech sector and a passion for exploring new technologies,
  • Proven ability to think strategically and make data-driven decisions focused on achieving customer-oriented results.

What You'll Do

  • Develop and guide strategies that prioritize customer-driven outcomes to promote sustainable growth,
  • Design and execute strategic initiatives aimed at achieving measurable, customer-focused business goals,
  • Optimize end-to-end customer journey by leveraging customer data and insights,
  • Work with cross-functional teams to ensure alignment of growth strategies with customer-focused priorities,
  • Enhance profitability from existing clients while fostering customer satisfaction,
  • Monitor and evaluate performance metrics to refine strategies,
  • Analyze customer needs and behaviours to develop effective communication and marketing campaigns.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Banking

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