
Product Marketing Manager, Türkiye
5 days ago
As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross-functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization.
The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation. A critical function of this role is to be the spokesperson for their product in market. The Product Marketing Manager will own and drive the product-centric marketing strategy for iPhone and iOS for Türkiye and will be part of the CEMEA regional product marketing organization.
To be truly successful in this role, you will need to have an undeniably strong passion for Apple products, a desire to win, curiosity to be better, ability to navigate in a world of ambiguity, finesse and craft in product storytelling, creative and innovative problem-solving, the motivation to inspire others, and to build strong and lasting relationships throughout the organization.
Description- Articulate the iPhone opportunity across the Turkish market and provide product insight and leadership from introduction through end-of-life to the Marketing and Sales organizations.
- Execute related product launches and marketing activations with excellence.
- Support other LOB in market initiatives working with regional LOB teams.
- Contribute to the annual CEMEA Marketing plan, evaluating product, consumer research, and business trends to outline key opportunities and prioritize actions that drive growth and category leadership.
- Liaise with worldwide teams like Product Marketing and Engineering for all local business needs and feature requirements, influencing the product feature roadmap, making clear recommendations that improve customer experience.
- Be the guardian of your respective product messaging and positioning across every customer touchpoint, advancing the cause of excellence.
- Become a visible and vocal member of the International Product Marketing team.
- Possess expert knowledge of competitive and third-party products and strategies.
- Bachelor's degree or equivalent experience.
- 10+ years experience in product marketing, mobile communications, consumer electronics, and/or creative or mobile app roles that require technical fluency and the instinctive ability to be the voice of the consumer.
- Spoken and written English and Turkish proficiency.
- Travel across the CEMEA region and globally will be required several times per quarter.
- Instinctive ability to be the voice of the consumer.
- Superior storytelling capabilities, presentation, and negotiation skills.
- A self-starter with the ability to continually prioritize, multi-task and work collaboratively in a dynamic, creative, matrix, and fast-paced environment.
- Ability to build strong customer relationships and deliver customer-centric solutions.
- Ability to surprise and delight our customers' experiences through innovative, thoughtful details.
- Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.
- Depth of technical awareness.
- Excellent analytical skills.
- Strategic planning expertise.
- Prior work with international teams in a multi-national company is a plus.
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