Shopper Marketing Specialist/Executive, Consumer Products

1 day ago


Fatih, Istanbul, Turkey Avature Full time

For more than a century, L'Oréal has devoted itself solely to one business: beauty. We strive to be the 1 st beauty-tech company all around the world Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division

WHAT YOU'LL DO
  • Create best selling stories with good works done in the field
  • Carry out specific shopper Marketing programmes for the responsible categories, respecting company commercial policies, company strategy with the retailers and brand equity
  • Report sales needs and field intelligence to business development, commercial and marketing teams
  • Improve processes to better link marketing and commercial activities
  • Implementation in POS on time and with better quality
  • Create/ Localize Shopper Centric Multi category, Multi brand campaigns
  • Maintain Calendar of Trade Key campaigns
  • Analyze market and competitor promo info
  • Prepare and implement Promo campaign materials (displays, load ups, visuals)
  • Collect POSM needs from field and ensure fully implementation
  • Follow all POSMs in field and provide their spreading correctly
  • Define Channel & Customer base POSM guide
  • Produce & Distribute POSM materials manage logistic process and logistic business partners
  • Follow POSM budget lines and support Shopper Marketing Manager
  • ROI analysis of the all activitations (incl. Campaings, posm materials, events, displays etc) with RGM
  • Develop all e-commerce contents (Hero Pictures, Key visuals, Banners etc)
  • Prepare e-commerce playbook and improve partnership with e-commerce business partners
  • Carry out Shopper Digitalization programs for all brands to increase shopper engagement & ease shopper path to purchase.
DO YOU HAVE WHAT IT TAKES
  • 4 years' university degree
  • Min. 1 years of experience for specialist, min. 3 years' experience for executive in Sales, Marketing and Trade Marketing experience in FMCG
  • Excellent communication skills in English
  • Strong analytical problem solving, communication and negotiation skills
  • Growth mindset and results driven
  • Innovative, ambitious, and able to take initiative
  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  • Work with some of the biggest brands and experts in the business, and the most passionate people
  • Opportunity to be at the center of digital transformation
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