
Product Marketing Specialist
3 days ago
iyzico
iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.
Through iyzico Buyer Protection, consumers' concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.
iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.
Responsibilities- Develop and execute go-to-market strategies for new products and features, driving user acquisition, engagement, and retention.
- Foster cross-functional alignment on go-to-market strategy and planning, and track success metrics accordingly.
- Leverage market research and competitive analysis to identify growth opportunities.
- Collaborate with product, sales, and marketing teams to translate complex technical concepts into clear, user-centric messages that resonate with merchants and consumers.
- Partner with marketing to design and deliver impactful campaigns that drive awareness, adoption, and long-term engagement.
- Analyze product usage data and user feedback to refine marketing strategies and enhance the user experience.
- Present regular performance reports with insights and best practices, highlighting successes, challenges, and future opportunities.
- Graduated on a bachelor's degree in marketing, business administration, communication or related field/experience.
- 3 years of experience preferably in brand management & marketing communication. Fintech & e-commerce experience is a plus.
- Strong desire to learn along with professional drive.
- Solid understanding of integrated marketing techniques.
- Excellent verbal and written communication skills in Turkish and English.
- Knowledge of Excel and PowerPoint/Keynote.
- Passion for marketing industry and its best practices.
- Excellent coordination and multiple task skills.
- Having sharp creative instincts and care about details.
- Issue management and crisis management experience.
- A culture of continuous development: conferences, in-house events & Tech Talks to stay up-to-date on current research and technology. P.S.: You do not need to wait to get on the stage and share your expertise with your teammates and the community.
- Online Training Platform (Free access to Udemy, Harvard Manage Mentor, Getabstract, etc.)
- Freedom under responsibility is our common mindset. That's how we designed our flexible working model called iyzico Homequarters. Our homequarters is in Altunizade.
- Meal & Internet Allowance.
- Transportation Allowance.
- A gift voucher to meet tech needs and ergonomic workspace at home.
- Macbook (and monitor if needed).
- Employee support program: free psychological counseling, legal advice, financial advice, etc.
- Private health insurance.
- 1 day birthday leave.
- An iyzico Mate is assigned to help you with anything you may need on your onboarding.
- A detailed orientation program designed for you to fully grasp the iyzico culture.
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