Creator Marketing Manager

2 weeks ago

Fatih, Istanbul, Turkey Red Bull Full time

Creator Marketing Manager is leading the Turkey Influencer Marketing Program and is responsible for developing it further. The program consists of KEY Creators of Red Bull Turkey, including macro & micro influencers across all relevant playgrounds and according to Turkey's focus audiences.

Sourcing fitting talent, maintaining continuous relationships, and tracking performance are essential parts of the job. Based on the pool of Influencers, the yearly Marketing calendar's main projects will be activated, as well as dedicated projects executed. Taking an active role in the Business Planning process is mandatory. The role will identify, establish, and nurture authentic relationships with relevant creators who embody Red Bull's values. By connecting these creators with projects and opportunities within the World of Red Bull, you will ensure mutually beneficial outcomes. Tracking performance will be an essential part of the role to ensure we achieve our marketing goals.

All the responsibilities we'll trust you with:

Creator Marketing Community Management
  • Strong planning and project management skills.
  • Responsible for building and managing relations with the carefully selected brand-fit influencer community and providing them unique opportunities within the World of Red Bull to grow their brand in line with the global Creator Marketing Relations strategy of Red Bull.
  • Lead, monitor, and develop the program with full budget responsibility (BP, revised estimates) in close alignment with the Head of Communications.
  • Ability to work in a cross-functional environment.
  • Negotiate external deals and contracts (suppliers, agencies, streamers).
  • Create ideas for the annual business planning process and execute accordingly.
  • Identify creator events/projects that we can 'give wings' to and collaborate with internal departments to activate these accordingly.
  • Support in developing the seeding strategy with the Head of Communication in close collaboration with our Brand/Comms Team to manage the Creator database and ensure creators are regularly sent product.
  • Manage the creator database and ensure all internal tracking and reporting platforms are up to date to help achieve our marketing goals.
  • Measurement and analysis of the performance of the work, demonstrating its impact on our overall business goals and identifying opportunities of strength or weakness that can be improved.
Your areas of knowledge and expertise that matter most for this role:
  • Broad experience in Influencer Management (minimum 5 years of experience in related areas – in a position of seniority) and profound Marketing communication knowledge.
  • Experience with community management.
  • Minimum Bachelor's degree from a reputable university.
  • Proficiency in EDV (Word, Excel, PowerPoint, etc.).
  • Fluency in English & Turkish.
  • Ability to build a strong network of relationships with influencers.
  • Strong marketing & business understanding and analytical skills.
  • Strong negotiation, persuasion, and networking skills, able to build long-term sustainable relations with creators.
  • Ability to think strategically on how to position Marketing and Media initiatives to guarantee message delivery.
  • Is a story seeker that identifies those stories with true media potential.
  • Proven leadership qualities and presentation skills.
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