
Marketing Growth Strategist
2 days ago
About Us
Tbwa Chiat/Day Inc. is a global leader in interactive entertainment with a mission to connect the world through games and our wholly-owned subsidiary of Take-Two Interactive Software, Inc.
We are a diverse portfolio of popular game franchises with over 6 billion downloads on mobile, including Star Wars: Hunters, CSR Racing, Dragon City, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge, Harry Potter: Puzzles & Spells, High Heels, Merge Dragons, Merge Magic, Monster Legends, Toon Blast, Top Eleven, Toy Blast, Two Dots, Words With Friends, and Zynga Poker.
About the Role
We are looking for an exceptional individual to join our team as a Growth Analyst, Marketing in a fast-paced environment with some of the smartest minds in the industry.
Your Responsibilities
- Analyze user behavior data to identify growth opportunities across various marketing channels to drive user acquisition and engagement.
- Help analyze A/B testing on marketing campaigns and creatives to evaluate and identify effective strategies for user acquisition, optimizing campaign performance.
- Track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV).
- Collaborate with product, creative, and analytics teams to ensure alignment between marketing goals, user acquisition strategies, and overall game development objectives.
Your Qualifications
- Bachelor's or master's degree in Data Science, Statistics, Computer Science, Mathematics, or a related field.
- 2+ years of experience in marketing analytics, preferably within the gaming industry.
- Experience with performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset.
- Advanced SQL skills and experience with different programming languages.
- Experience with data visualization tools (e.g., Tableau, Looker).
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
What We Offer
We are proud to be an equal opportunity employer committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
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