Marketing Strategy Executive

6 days ago


Fatih, Istanbul, Turkey Unilever Full time

As a Shopper & Customer Marketing Executive FS at Unilever, you'll have the opportunity to work on cutting-edge projects that drive growth, innovation, and sustainability.

Our Ice Cream Business Unit is a dynamic team that thrives on creativity, collaboration, and excellence. As a member of this team, you'll contribute to the development and execution of shopper-focused marketing strategies that engage consumers, build strong relationships with customers, and drive sales.

Key responsibilities will include working closely with sales and brand teams to design and implement effective trade marketing initiatives and promotional campaigns.

  • You'll work closely with customers to understand their needs and preferences, developing joint business plans that meet their expectations.

  • Building in-store communication and point-of-sale strategies that captivate consumers and drive sales will be another key aspect of this role.

  • Championing the digitalization of shopper marketing will ensure that our strategies remain relevant and engaging in an increasingly digital world.

  • You'll contribute to our overall marketing strategy, plan, and brand portfolio strategy, serving as a subject matter expert on shopper and trade marketing.

  • Driving strategies for online and offline channels, focusing on Retail, FS, and Gifting, while aligning with our Category Growth Strategy and Category Trade Story will be critical.

  • Serving as the key business partner for Shopper Insight/CMI, leading the effort to embed shopper insights throughout our organization will be essential.

  • Managing a significant in-store marketing budget and partnering with external agencies to deliver exceptional service will be a key responsibility.



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