
Retail Marketing Executive
1 day ago
Brand Awareness Specialist
We are seeking a highly skilled Brand Awareness Specialist to join our team at Michael Page. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive sales and brand recognition.
About the Role
The ideal candidate will have a proven track record of success in the retail industry, with a strong understanding of digital marketing, SEO, SEM, and social media platforms. You will be responsible for overseeing digital and traditional marketing campaigns, including social media, email marketing, in-store promotions, and advertising.
Key Responsibilities
- Developing and implementing comprehensive marketing strategies to drive sales and brand recognition;
- Overseeing digital and traditional marketing campaigns, including social media, email marketing, in-store promotions, and advertising;
- Managing and optimizing marketing budgets to ensure maximum return on investment (ROI);
- Analyzing market trends, customer insights, and competitor activities to identify opportunities and refine marketing tactics;
- Leading content creation and branding efforts across all customer touchpoints, ensuring a consistent and compelling brand message;
- Coordinating with cross-functional teams, including merchandising, sales, and operations, to align marketing efforts with business goals;
- Developing and maintaining relationships with media and agencies to maximize marketing reach and impact;
- Monitoring and reporting on campaign performance, leveraging data analytics to drive continuous improvement;
- Executing in-store events, product launches, and seasonal campaigns to enhance customer experience;
- Staying updated on industry trends, retail innovations, and consumer preferences to maintain a competitive edge;
- Responsible for consolidation reports and any other marketing-related communication to the global headquarters.
Requirements
The successful candidate will have:
- Bachelor's degree in Marketing, Business Administration, or a related field;
- At least 7-8 years of marketing experience in the retail industry, with a proven track record of success;
- Strong knowledge of digital marketing, SEO, SEM, and social media platforms;
- Excellent analytical skills with experience in marketing analytics tools and performance tracking;
- Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and design platforms;
- Experience in budget management and ROI optimization;
- Creative mindset with the ability to develop engaging and customer-centric campaigns;
- Strong project management skills;
- Strong communication and interpersonal skills;
- High proficiency in Microsoft Office;
- Advanced or fluent English level.
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