Retail Strategy Executive

5 days ago


Fatih, Istanbul, Turkey adidas Full time

**Job Role**

We are looking for a talented Retail Strategy Executive to join our team. In this role, you will be responsible for developing and executing retail strategies for the 3P marketplace business in Turkey and achieving the FY business targets.

Main Responsibilities:

  • Develop and execute strategic plans to drive the Marketplace (3P) business for respective marketplace players in Turkey such as Trendyol, Hepsiburada, Amazon, etc.
  • Collaborate with partners to define strategies/action plans/development areas to achieve Ambition targets and drive necessary communication to strengthen account relationships.
  • Work with the partners to plan commercial calendar and implement campaigns (product markdowns, vouchers, etc.) during Sales/non-sales periods for each platform.
  • Monitor and track KPIs listed below (and more) and prepare reports for the management team.
  • Create daily, monthly, and yearly sales plans and forecast respective KPIs to track business performance on a regular basis.
  • Work jointly with DPC integration team to sustain daily operations runs smoothly in all aspects.
  • Support Hub DPC teams for new partner launches, any integration related changes for contract management, integration quality, budget and marketing spend alignments, range selection, etc. to ensure a flawless launch.
  • Work with the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales.
  • Work and plan for the assortment and product quantity for all future seasons for the adidas 3P/marketplace model with Ecom merchandising team.
  • Improve operational KPIs, such as cancellation rates, returns, etc., for the 3P marketplace business in Turkey in coordination with partner and adidas Operations teams.
  • Drive best practice sharing across Emerging Markets and other accounts.
  • In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience, etc.) based on global frameworks and prepare reporting for global functions.
  • Working closely with the Hub and Local DPC teams to ensure the Partner Program operation, expansion, and execution ties in with the holistic [Market] DPC plan.


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