
Digital Payments Marketing Specialist
3 days ago
About the Role
We are seeking a dynamic marketing professional to drive customer acquisition and usage for our digital payment products that make shopping on Amazon more affordable.
This role will develop and execute data-driven marketing strategies, drive the Go-To-Market (GTM) for new payment methods that enable affordable purchases, create engaging customer communications, and lead performance marketing campaigns.
The successful candidate will collaborate with cross-functional and external partner teams to deliver measurable results.
Key Responsibilities:
- Develop comprehensive go-to-market strategies that drive awareness, acquisition, and engagement.
- Build and implement data-driven marketing campaigns by analyzing customer segments and behavior patterns.
- Guide creative development of marketing materials and campaigns that reflect the value proposition and resonate with customers.
- Collaborate with external partner marketing teams for combined approach leveraging own and partner channels to acquire and engage customers.
- Measure, analyze, and report on key performance metrics to optimize marketing effectiveness and customer experience.
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Global Digital Payment Solutions Marketer
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Marketing Manager, Digital Payments
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Marketing Director Digital Payments Amazon
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