Digital Payments Marketing Specialist

3 days ago


Fatih, Istanbul, Turkey Amazon Full time

About the Role

We are seeking a dynamic marketing professional to drive customer acquisition and usage for our digital payment products that make shopping on Amazon more affordable.

This role will develop and execute data-driven marketing strategies, drive the Go-To-Market (GTM) for new payment methods that enable affordable purchases, create engaging customer communications, and lead performance marketing campaigns.

The successful candidate will collaborate with cross-functional and external partner teams to deliver measurable results.

Key Responsibilities:

  1. Develop comprehensive go-to-market strategies that drive awareness, acquisition, and engagement.
  2. Build and implement data-driven marketing campaigns by analyzing customer segments and behavior patterns.
  3. Guide creative development of marketing materials and campaigns that reflect the value proposition and resonate with customers.
  4. Collaborate with external partner marketing teams for combined approach leveraging own and partner channels to acquire and engage customers.
  5. Measure, analyze, and report on key performance metrics to optimize marketing effectiveness and customer experience.


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