Local Market Development Expert

1 day ago


Fatih, Istanbul, Turkey adidas Full time

This role of a Local Market Development Expert at adidas requires a deep understanding of local markets and the ability to develop and execute strategies that drive business growth. The position demands collaboration with cross-functional teams to identify opportunities and develop plans to maximize net sales and profitability.

Main Responsibilities:

  • Develop and execute local market development strategies that align with global objectives.
  • Collaborate with cross-functional teams to identify opportunities and develop plans to maximize net sales and profitability.
  • Conduct market research to stay informed about local market trends and competitor activity.
  • Build and maintain relationships with suppliers, partners, and internal stakeholders.
  • Lead and participate in project meetings to ensure successful market development initiatives.
  • Analyze market data to inform local market strategies and tactics.
  • Partner with global and local teams to develop and execute go-to-market strategies.

Key Performance Indicators:

  • Measure net sales, gross margin percentage, share of category, and gender split.
  • Track and analyze product performance through metrics such as sales volume, revenue growth, and customer satisfaction.
  • Optimize local market strategies to meet changing market needs.
  • Ensure compliance with company policies and procedures.
  • Demonstrate expertise in market development, marketing, and sales.

Requisite Education and Experience:

  • University degree in business with an emphasis on marketing, sales, or a related field.
  • Minimum 2-3 years of experience in market development, marketing, and/or sales.
  • Excellent communication and project management skills.
  • Proficiency in Microsoft Office and Adobe Creative Suite.
  • Awareness of fashion and sports industry trends.


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