Global Marketing Specialist

1 day ago


Fatih, Istanbul, Turkey Luxottica Full time

About the Company

Luxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. Our company offers our industry stakeholders access to a global platform of high-quality vision care products, iconic brands that consumers love, and a network that provides consumers with high-quality vision care and best-in-class shopping experiences.

Our global community of over 190,000 dedicated employees around the world drives the transformation of the eyewear and eyecare industry.

Your Role

This role will report to Marketing Director Turkey Frames & Lenses and will have 6 direct reports. As a Trade Marketing Manager, you will develop and execute trade marketing strategies aligned with the company's objectives and brand guidelines.

Missions and Responsibilities

  1. Develop and execute trade marketing strategies to drive sales and grow market share.
  2. Tailor global marketing initiatives to suit regional trade needs and opportunities.
  3. Map current distribution channels to shape local trade marketing strategy and segment main client clusters in the Turkish Market.
  4. Implement merchandising and point-of-sale (POS) solutions to maximize visibility and sales impact.
  5. Ensure fluent logistic networking for an optimal distribution of POP materials.
  6. Plan and manage trade shows, exhibitions, and in-store events to build brand presence and foster relationships.
  7. Oversee the execution of product launches and seasonal campaigns in trade channels.
  8. Partner with the global marketing team to ensure consistency in brand messaging across markets.
  9. Monitor and analyze trade marketing campaign performance to inform decision-making.

About You

We are looking for a highly motivated and experienced Trade Marketing Manager to join our team. The ideal candidate should have a degree in Marketing or Business and at least 4 years of experience in sales and/or trade marketing in FMCG or Cosmetic industry. Fluency in English AND Turkish is required for this role.



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