Sports Industry Growth Strategist

5 days ago


Fatih, Istanbul, Turkey adidas Full time

Job Overview

The Business Development Manager for Adidas in Türkiye plays a pivotal role in driving growth in the region by contributing to strategy development. This position is responsible for planning and executing strategies to expand Adidas' presence in Türkiye, ensuring alignment with global and regional business objectives.

Main Responsibilities

  • Strategic Planning - Execution: Localize and implement strategies coming from global to expand Adidas' presence in Türkiye, ensuring alignment with global and regional business objectives. Work with local functional leaders alongside the TR BD Lead to create action plans to support the delivery of our business plan, and track progress against agreed targets.
  • Monitor competitors' activities, market trends, and industry developments to inform strategic decision-making.
  • Track and report on key performance metrics, including market share estimations, NS performance, and partnership outcomes.
  • Prepare effective presentations to ensure smooth integration of insights and recommendations to senior leadership to maintain a competitive edge.

Key Relationships

  • Internal: TRBD Lead, TR Leadership Team, Functional Teams (Sales, Brand, ECOM, HR), EM HUB Team.
  • External: Market Intelligence providers (e.g., Euromonitor, EMEA Business Group), strategic partners.

Required Skills and Qualifications

  • Bachelor's degree in economics, Business Administration, or a related field.
  • Minimum 6 years commercial/project and change management related experience in a multi-channel sales organization or consultancy.
  • Proven experience in change management and organizational transformation, preferably in the retail or sports industry.
  • Solid project management skills and strong understanding of management methodologies and tools.
  • Exceptional leadership and communication skills, with the ability to influence and engage stakeholders at all levels of the organization.
  • Demonstrated ability to lead cross-functional teams and manage complex projects with multiple stakeholders.
  • Analytical mindset, with the ability to gather and interpret data to measure the impact of change initiatives.
  • Flexibility and adaptability to navigate through ambiguity and drive results in a dynamic and fast-paced environment.


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