Marketing Campaign Specialist for Higher Education

1 week ago

Fatih, Istanbul, Turkey Pearson Full time
About Pearson
Pearson, the world's lifelong learning company, empowers individuals to realize their potential and achieve their goals. Our purpose is simple: to help people imagine and realize a better life through learning.

Job Description:
The role of Marketing Campaign Specialist for Higher Education is a key part of our team. You will be responsible for planning, developing, and delivering end-to-end marketing campaigns focused on awareness and lead generation across MEA. This will involve collaborating with colleagues across the business, assessing and prioritizing their requests for support effectively, in line with business needs.

Key Responsibilities:
  • Planning, developing, and delivering end-to-end marketing campaigns focused on awareness & lead generation across MEA.
  • Collaborating with colleagues across the business, assessing and prioritizing their requests for support effectively, in line with business needs.
  • Communicating campaign purpose and content to the wider GTM team using overview decks including plans, objectives, and success metrics.
  • Undertaking briefs to agencies or third parties for marketing collateral, events, promotions, and sales activity.
  • Formulating campaign content including copy creation, image assets, and template design.
  • Adhering to brand guidelines and design principles when setting up emails and other collateral.
  • Confidently building campaign landing pages and web updates (AEM).
  • Understanding the Salesforce suite of products, how they operate, sync, and utilizing these for email builds, data segmentation, and campaign management (Pardot, Sales Cloud, Marketing Cloud, Form Assembly).
  • Customer journey mapping to ensure campaign plans can be implemented successfully, with consideration for follow-on email journey sequencing.
  • Reporting and campaign performance analysis (Google Analytics, channel reports, Salesforce).
  • Understanding GDPR rules and how these relate to both B2B and D2C audiences.

Requirements:
  • Experience in supporting with developing and delivering multi-channel marketing campaigns and lead generation.
  • Strong copywriting and proofing skills, as well as a good eye for creative and design.
  • Experience with CRM and email systems - Pardot, Marketing Cloud, and Salesforce would be advantageous.
  • Experience in building customer journeys.
  • Knowledge and experience of digital marketing channels and tactics – such as email, social, paid media, SEO, third-party advertising, and blogging.
  • Exceptional levels of organization and attention to detail.
  • Confidence in communicating with a range of teams, stakeholders, and colleagues at all levels.
  • Ability to work effectively within a team environment that consists of a variety of cultures and backgrounds.

We Are an Equal Opportunities Employer
Pearson is committed to being an inclusive employer, where everyone feels welcome and valued. We aim to reflect the diversity of our customers and communities in our workforce and to promote equality and inclusion throughout our organization.

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