Global Retail Marketing Director

4 days ago


Fatih, Istanbul, Turkey Michael Page Türkiye Full time

Company Overview

Michael Page Türkiye is a leading global retail brand that offers a wide range of products.

Salary

The salary for this role will be competitive.

Job Description

Brand Standards Management

  • Establish and maintain brand standards for retail stores, ensuring alignment with corporate identity and market expectations.
  • Collaborate with merchandising teams to create effective visual merchandising guidelines.

Store Openings

  • Lead the planning and execution of new store openings, including layout design and operational readiness.
  • Develop budgets for store openings, ensuring timely delivery and adherence to financial targets.

Seasonal Campaigns and Launches

  • Create and implement annual seasonal trade marketing plans tailored to market trends.
  • Oversee the launch of new seasonal collections, coordinating promotional strategies.

Concept Development

  • Innovate and develop concepts for in-store promotions and marketing initiatives.
  • Work with cross-functional teams to ensure consistent messaging across all marketing channels.

Visual Presentation and Layout Design

  • Design and implement visual presentation and store layout standards.
  • Train store personnel on product presentation and visual merchandising techniques.

Collaboration with Franchise Partners

  • Collaborate with franchise partners to develop tailored marketing strategies.
  • Provide guidance and support for franchisees on store layouts and opening strategies.

Wholesale and Sales Conferences

  • Organize wholesale sell-in conferences, ensuring promotional materials reflect brand standards.
  • Develop showroom setups to effectively showcase products.

Budget Management

  • Develop and oversee budgets for trade marketing activities.
  • Monitor spending and analyze financial performance to implement cost-saving measures.

Analysis and Reporting

  • Analyze the effectiveness of trade marketing initiatives and store performance metrics.
  • Prepare detailed reports for management, highlighting insights and recommendations.

Industry-Specific Knowledge

  • Stay updated on retail trends and consumer preferences to adapt strategies effectively.
  • Utilize best practices in trade marketing and visual merchandising to enhance brand presence.
  • Leverage digital tools and analytics to optimize marketing efforts.

Management of Visual Merchandising and Trade Marketing Teams

  • Oversee the visual merchandising and trade marketing teams.
  • Develop weekly work plans for the teams and monitor progress.

Required Skills and Qualifications

  • Proven retail experience
  • Experience in VM positions
  • Experience in Trade Marketing positions
  • Fluent in English

Benefits

Global Retail Company Experience



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