Global Retail Marketing Director
4 days ago
Company Overview
Michael Page Türkiye is a leading global retail brand that offers a wide range of products.
Salary
The salary for this role will be competitive.
Job Description
Brand Standards Management
- Establish and maintain brand standards for retail stores, ensuring alignment with corporate identity and market expectations.
- Collaborate with merchandising teams to create effective visual merchandising guidelines.
Store Openings
- Lead the planning and execution of new store openings, including layout design and operational readiness.
- Develop budgets for store openings, ensuring timely delivery and adherence to financial targets.
Seasonal Campaigns and Launches
- Create and implement annual seasonal trade marketing plans tailored to market trends.
- Oversee the launch of new seasonal collections, coordinating promotional strategies.
Concept Development
- Innovate and develop concepts for in-store promotions and marketing initiatives.
- Work with cross-functional teams to ensure consistent messaging across all marketing channels.
Visual Presentation and Layout Design
- Design and implement visual presentation and store layout standards.
- Train store personnel on product presentation and visual merchandising techniques.
Collaboration with Franchise Partners
- Collaborate with franchise partners to develop tailored marketing strategies.
- Provide guidance and support for franchisees on store layouts and opening strategies.
Wholesale and Sales Conferences
- Organize wholesale sell-in conferences, ensuring promotional materials reflect brand standards.
- Develop showroom setups to effectively showcase products.
Budget Management
- Develop and oversee budgets for trade marketing activities.
- Monitor spending and analyze financial performance to implement cost-saving measures.
Analysis and Reporting
- Analyze the effectiveness of trade marketing initiatives and store performance metrics.
- Prepare detailed reports for management, highlighting insights and recommendations.
Industry-Specific Knowledge
- Stay updated on retail trends and consumer preferences to adapt strategies effectively.
- Utilize best practices in trade marketing and visual merchandising to enhance brand presence.
- Leverage digital tools and analytics to optimize marketing efforts.
Management of Visual Merchandising and Trade Marketing Teams
- Oversee the visual merchandising and trade marketing teams.
- Develop weekly work plans for the teams and monitor progress.
Required Skills and Qualifications
- Proven retail experience
- Experience in VM positions
- Experience in Trade Marketing positions
- Fluent in English
Benefits
Global Retail Company Experience
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