Marketing Strategy Executive

1 day ago


Fatih, Istanbul, Turkey Luxottica Full time

About Our Company

Luxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders access to a global platform of high-quality vision care products, iconic brands that consumers love, and a network that provides consumers with high-quality vision care and best-in-class shopping experiences.

Job Description

We are seeking a highly skilled Trade Marketing Manager to join our team. This role will report to Marketing Director Turkey Frames & Lenses and will have 6 direct reports. The successful candidate will be responsible for developing and executing trade marketing strategies aligned with the company's objectives and brand guidelines.

Responsibilities and Missions

  1. Develop and execute trade marketing strategies to drive sales and grow market share.
  2. Tailor global marketing initiatives to suit regional trade needs and opportunities.
  3. Map current distribution channels to shape local trade marketing strategy and segment main client clusters in the Turkish Market.
  4. Implement merchandising and point-of-sale (POS) solutions to maximize visibility and sales impact.
  5. Ensure fluent logistic networking for an optimal distribution of POP materials.
  6. Plan and manage trade shows, exhibitions, and in-store events to build brand presence and foster relationships.

About You

We are looking for a highly motivated and experienced Trade Marketing Manager to join our team. The ideal candidate should have a degree in Marketing or Business and at least 4 years of experience in sales and/or trade marketing in FMCG or Cosmetic industry. Fluency in English AND Turkish is required for this role.



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