Category Marketing Lead

2 weeks ago


Fatih, Istanbul, Turkey Philips Iberica SAU Full time

About the Opportunity

We are seeking a highly skilled Category Marketing Lead to join our team in Turkiye.

As a key member of our Marketing Team, you will be responsible for developing and executing the Go-To-Market approach for assigned portfolio/categories in alignment with the Markets' Business and overall Marketing strategy.

Your Key Responsibilities

  1. Defines and implements the category marketing strategy and activity plans including strategic planning, P&Ls, NPIs, and roadmaps.

  2. Collaborates with Sales, Trade Marketing, Demand Planning, Digital Marketing, Finance, Operations making sure that business performance is being delivered according to KPIs.

  3. Real and diverse business management experience with the possibility to influence the future roadmap of the category in the META region.

  4. Ensures seamless execution of marketing plans and activities across multiple stakeholders.

Your Profile

  • Minimum 7 years of experience preferably in FMCG marketing roles.

  • Strong analytical approach, strong ownership, ability to build and nurture effective relationships within the market, cross business/function.

  • Bachelor's degree.

  • Turkish as native speaking proficiency and English as business professional level.

Our Culture

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.



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