Category Strategist

2 weeks ago


Fatih, Istanbul, Turkey Perrigo Company plc Full time
Job Description

Perrigo Company plc is a leading global healthcare company dedicated to making lives better by providing high-quality, affordable self-care products that consumers trust everywhere they are sold.

We are seeking a highly skilled and experienced Category Executive to join our team. As a Category Executive, you will be responsible for developing and executing long-term strategies for our channels and customers, integrating shopper and customer insights, analyzing results, and preparing integrated action plans.

Key Responsibilities:

  • Identify customer needs and develop in-store winning formulas
  • Prepare yearly drive plans for the company and manage activities
  • Manage trade spend processes, taking an active role in directing activities
  • Work with Sales and Marketing teams to utilize market/customer/shopper data to define forward-looking opportunities and calculate ROI
  • Conduct competitor analysis, understand market trends and insights, customer dynamics to identify opportunities and develop targeted trade marketing programs
  • Define optimal store blueprints covering assortment, shelf layout, and secondary placement tailored to channels and shopper missions to drive total category revenue
  • Take an active role in customer engagement processes to create advantaged joint value with key customers
  • Define category growth opportunities at customers and solutions to address customer problems
  • Execute and track Customer Category Management projects within the framework of long-term collaborations with customers
  • Develop category/new product selling stories and customize them based on key retailers/channels and their store footprint and shopper profiles/missions
  • Direct demand planning processes integrated with all departments


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