Assistant Category Marketing Manager

4 weeks ago


Fatih, Istanbul, Turkey La Lorraine Bakery Group NV Full time

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Human Resources Specialist at La Lorraine Bakery Group

La Lorraine Bakery Group NV is a 100% Belgian family holding. La Lorraine Bakery Group unites all legal entities of the 'Milling division' and the 'Bakery Divisions' (Bakery Fresh, Bakery Frozen and Bakery Store Concepts). Today, with 17 production plants and export routes to over 35 countries, we realize a steady growth of over 10%, year after year.

You will work for a growing and financially healthy company where innovation takes center stage and an entrepreneurial spirit is valued. You'll find passion behind every desk and in every corner of our production units. Together, we grow faster than ever.

We are looking for an Assistant Category Marketing Manager for our dynamic team at our Headquarter Istanbul Asia.

Responsibilities

  1. Leverage the performance and efficiency of each category.
  2. Define the category strategies and develop the category mix for the best value proposition (both BtoB and BtoC).
  3. Segment products within a category matrix, depending on the consumer types and price points. Start assortment planning by defining the role of each product.
  4. Determination of product prices in collaboration with the Finance team.
  5. Increase efficiency by decreasing substitute products (cannibalization) and increasing complementaries.
  6. Launch Plans & Strategies, in line with shopper & customer centricity.
  7. Drive "New Product Development" according to the gaps in the category matrix.
  8. Track the performances of assortment and optimize accordingly.
  9. Cascade the strategy to field and customers on landing right category mix in trade in the right way.
  10. Excellence Agency management (Digital, Creative, PR).
  11. Create category tactics for retail on foodservice customers in line with customer classification.
  12. Maximize in house shares and penetration in stores through efficient CRM management in collaboration with the retailer.
  13. Analyze the market researches, develop proactive and reactive category strategies, built on research and market share insights about competition in market (co-work with trade marketing).
  14. Bridge between brand, trade marketing, NPD, sales team and international marketing teams.
  15. Work out LL brand strategy & positioning in BtoB and BtoC with the best value proposition & right mix.
  16. Enrich value proposition with the right content & story-telling.
  17. Improve customer and consumer centricity.
  18. Create experience and WOW.
  19. Execute brand activations within trade and outside trade effectively.
  20. Define and build a LL media/digital strategy and mix, in line with the brand & category goals.
  21. Decide the optimum mix of social media investment and maximize coverage reach in social media. Track figures and develop constantly.

Qualifications

  1. University degree, preferably Business Administration or Industrial Engineering functions.
  2. Fluency in English.
  3. Previous experience on Product, Brand and Category Management ideally within FMCG, min. for 7 years.
  4. Ability to understand consumers & customers and build insightful strategies.
  5. Ability to drive revenue growth through right product management / assortment planning.
  6. Highly motivated and passionate about marketing and specifically products and brands.
  7. Ability to grasp big picture and cause-effect relationships.
  8. Ready to take initiative.
  9. Strong communication (both written and verbal) and stakeholder management skills.
  10. Excellent project management and organizational skills. Ability to multitask and prioritize.
  11. Ability to meet deadlines.
  12. Attention to detail, accuracy and quality.
  13. Self-motivated and a can-do attitude.
  14. Ability to structure and plan.
  15. Strong Microsoft Office knowledge Excel, Powerpoint (strong preparation and presenting skills).
  16. Located in Istanbul (one day of remote work per week).
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Services and Food and Beverage Manufacturing

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