Product Insights Manager

4 days ago


Fatih, Istanbul, Turkey Blueclip Full time

Company Overview

At Blueclip, we bring together creative minds and industry expertise to deliver exceptional results. We're passionate about helping our clients understand and optimize their customer journey.

About Our Search

We're seeking a highly analytical and customer-focused Product Marketing / Customer Insights Manager to play a vital role in creating a data-driven foundation for customer insights. This individual will report to the COO and collaborate with cross-functional teams to create actionable insights that enhance the customer journey and improve engagement.

Key Responsibilities:

  • Data Analysis and Reporting: Develop and maintain reporting frameworks to analyze customer behaviors, including visit frequency, browsing patterns, purchase journeys, and more.
  • Qualitative Research: Conduct customer interviews to understand motivations, preferences, and pain points, providing valuable insights to inform product decisions.
  • Collaboration and Communication: Work closely with cross-functional teams to create actionable insights, presenting findings and recommendations to stakeholders.
  • A/B Testing and Optimization: Run A/B tests to optimize the user experience and improve conversion rates, using SQL and BI tools to analyze data and identify trends.
  • Industry Knowledge: Stay informed about industry trends and best practices to identify growth opportunities and drive business success.

Qualifications:

  • 3-5 years of experience in product management (consumer-facing platforms), eCommerce/customer insights, or consulting (MBB preferred)
  • Experience in fashion e-commerce is a strong plus
  • Proficiency in BigQuery, SQL, Python, and business intelligence tools
  • Strong analytical mindset with the ability to turn data into actionable insights
  • Excellent problem-solving and communication skills for presenting findings and recommendations
  • Experience running A/B tests and implementing customer-driven improvements


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