Product Development Specialist

2 days ago


Fatih, Istanbul, Turkey Manpower Türkiye Full time
Job Description

Our global client is seeking a highly skilled Product Manager to lead the development and launch of innovative lighting products.

The successful candidate will be responsible for determining customer needs, recommending product lines, assessing market competition, and providing data for product marketing communications. They will also work with the sales team to develop product sales strategies and evaluate sales call results.

Key Responsibilities:

  • Determine customers' needs and desires by specifying research needed to obtain market information.
  • Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product characteristics changes.
  • Assess market & competition by comparing the product to competitors' products.
  • Provide source data for product line communications by defining product marketing communication objectives.
  • Obtain product market share by working with sales team and visiting market players to develop product sales strategies.
  • Assess product market data by calling on customers with field salespeople and evaluating sales call results.
  • Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, answering questions and requests.
  • Increase product mix for specific catalogue.
  • Bring new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
  • New product Launch: Introduce and market new products by developing time-integrated plans with sales, advertising, and production.
  • Price Management: Determine product pricing by utilizing market research; anticipating volume; costing special and customized orders.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.


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