Pharma Brand Manager Professional
1 week ago
Bayer is a life science company that operates at the intersection of healthcare and nutrition, with a mission to improve people's lives.
We are seeking an experienced Pharma Brand Manager to lead our brand strategy and marketing efforts in the Therapeutic Area. The successful candidate will be responsible for closely monitoring market developments, sharing insights with the team, and informing decisions on brand strategy.
Key Responsibilities:
- Gain market insights from reports, news, and secondary data to inform strategic decisions.
- Collaborate with the Business Intelligence team to develop market research studies and understand market dynamics.
- Stay up-to-date on competitor activities and share relevant information with the team.
- Foster collaboration across marketing, sales, and medical teams to identify opportunities and drive growth.
Key Accountabilities
The Pharma Brand Manager will be accountable for driving the strategy review and brand strategy development process, preparing the local brand plan, and developing a comprehensive activation plan aligned with the global brand plan.
- Identify market scope and buying processes to determine clear opportunities for growth.
- Determine key stakeholders and their impacts in the market.
- Tailor global segmentation to the local market, identifying critical segments to target and understanding customer behavior and motives.
- Develop an insight-driven, differentiated communication strategy focused on the unique points of our product.
- Develop local e-marketing plans, including websites and digital marketing initiatives.
- Develop projects and activities serving the brand plan and meeting customer needs.
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