Brand Strategy Manager

1 week ago


Fatih, Istanbul, Turkey Barilla Group Full time

Welcome to the Barilla Group, where we're passionate about bringing people closer to the joy of good food As a Product Portfolio Specialist, you'll play a critical role in developing and executing marketing strategies that drive business growth and brand awareness.

Job Overview

We're looking for an experienced professional who can contribute to defining and executing marketing strategies across our brand portfolio. Your role will involve working closely with internal stakeholders to prioritize activities, manage budgets, and ensure business objectives are met.

As a Product Portfolio Specialist, you'll be responsible for:

  • Developing and executing marketing plans for Barilla & Wasa brands, including strategy development, priority setting, target allocation, and resource management in ATL and BTL activities
  • Leveraging consumer insights to inform marketing decisions and optimize brand performance
  • Collaborating with Trade Marketing and Sales teams to ensure achievement of brand performance and KPIs
  • Conducting market research projects to stay ahead of industry trends and competitor activity
  • Building and maintaining strong relationships with internal and external stakeholders, including Trade Marketing, Sales, Global & Regional teams, Media/Creative/Digital/PR/Packaging agencies, Influencers & Industry Experts, etc.
Key Skills

To succeed in this role, you'll need:

  • Bachelor's degree in a related field
  • Minimum 4 years experience in Brand Management in FMCG companies
  • Fluency in English
  • Proficiency in MS Office Applications
  • Strong communication, organization, prioritization skills with a creative and analytical mind
  • Experience in Digital Marketing and Influencer Management is preferred
About Us

The Barilla Group is an equal opportunity employer committed to creating an inclusive work environment where everyone has the opportunity to thrive. We believe that diversity and inclusion are essential to driving innovation and achieving excellence in everything we do.



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