Brand Strategy Manager

1 week ago


Fatih, Istanbul, Turkey Eti Full time

Eti is a global leader in the food industry, and as an Assistant Brand Manager, you will play a crucial role in shaping the company's marketing strategies.

The main aim of this position is to develop and ensure the implementation of marketing and product development strategies for the internal market in line with Eti's vision and objectives.

Key Responsibilities:
  • Develop and manage the execution of all communication and development strategies for related ETI brands,
  • Design and ensure the implementation of brand positioning,
  • Ensure the annual sales performance and marketing plan are drawn up and actualized in line with approved objectives within the year,
  • Ensure new product launches and relaunches are done as planned and on time,
  • Follow up the actualization of the brand's sales, distribution, and market share performance according to objectives, and take precautions against possible deviations within the period,
  • Develop medium and long-term communication strategies for related brands and ensure all activities related to communication are actualized in accordance with the strategy, managing activities of parties that receive the product/service.

To be successful in this role, you will need:

  • A Bachelor's degree in Business Administration, Economics, Engineering, or related fields (preferably a Master's degree in Marketing),
  • Knowledge of market and consumer research, marketing budget, and P&L,
  • An excellent command of English,
  • Advanced knowledge of MS Office programs,

We are looking for a team player who is analytical and solution-oriented, has strong planning and organizing skills, is innovative and open to learning, has negotiation and strong communication skills, and can reside in İstanbul.



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