Pharma Brand Strategy Manager

1 week ago


Fatih, Istanbul, Turkey Bayer Full time
Job Overview

Bayer, a global leader in health care and nutrition, is seeking an experienced Pharma Brand Strategy Manager to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing strategies that drive growth and market share for our products.

About the Role

This is a challenging and rewarding opportunity for a seasoned marketer who is passionate about the pharma industry. The successful candidate will have a strong background in market research, strategic planning, and brand management.

Key Responsibilities
  • Market Research and Analysis: Conduct thorough market research to identify trends, opportunities, and challenges in the pharma market. Analyze data and insights to inform brand strategy development.
  • Brand Strategy Development: Work with cross-functional teams to develop and implement comprehensive brand strategies that meet business objectives. Ensure alignment with global brand plans and local market requirements.
  • Activation Plan Execution: Develop and execute activation plans that support brand strategies. Collaborate with internal stakeholders to ensure effective communication and execution.
  • Performance Tracking and Analysis: Monitor and analyze sales performance, market share, and other key metrics to assess the effectiveness of brand strategies.
Requirements
  • Education: Bachelor's degree in a relevant field (life sciences or business administration). MBA preferred.
  • Experience: At least 3 years of experience in pharma marketing, preferably in a similar role.
  • Skills: Strong analytical and problem-solving skills, excellent communication and interpersonal skills, ability to work in a fast-paced environment.
  • Languages: Fluent in English, Turkish required.
What We Offer
  • Fair and Respectful Workplace: A culture that values diversity, equality, and inclusion.
  • Global Career Opportunities: The chance to work on global projects and collaborate with colleagues from diverse backgrounds.
  • Competitive Compensation and Benefits: A comprehensive package that includes competitive salary, benefits, and opportunities for growth and development.


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