Retention Strategy Executive

1 week ago


Fatih, Istanbul, Turkey bunq Full time
Key Responsibilities

As a Lifecycle Marketing Manager for Retention – Parents & Kids, you'll be responsible for:

- Segmenting and analyzing user data using the RFM model to identify targeted segments like 'Savings for Newborns' and 'Frequent Allowance Transfers.'

- Developing communication strategies for each parent life stage segment, translating product marketing narratives into compelling messaging focused on key concerns.

- Creating a feedback loop to engage with users, identify challenges, and refine strategies to enhance their bunq experience.



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